Selling services online is currently in a paradoxical situation.
Although under-represented and under-regarded, it is more significant than retail and grows at double-digit rates every year. Thus, selling services online is a new business opportunity. Indeed, while in 2021, services will account for 73% of the economy, they will account for only 35% of online sales (excluding insurance and financial services).
Given that services account for 60% of global GDP, the sale of services online is a vast market that has not yet been addressed. Indeed, while retail has already been digitised, services seem intended to be next on the list.