2021 is here and already proves to be a year of significant changes for marketplaces selling to EU consumers.
As of July 1, 2021, new VAT rules are introduced in the EU (the ‘EU VAT package 2021’) that will impact marketplaces and all merchants selling online to EU consumers.
These new rules will impact e-commerce businesses regardless of:
🌍 where they sell from - from within or outside the EU
🛒 how they sell - through online marketplaces or directly to the end consumer
📍where the goods sold are shipped from - imported into the EU or held in an EU warehouses/fulfilment centre.
All product marketplaces are affected and potentially disrupted by these new rules in some way.
Let’s decode the « EU VAT package 2021 » regulation!